Off-White™ is launching L/AB c/o Off-White™, a new brand built for the next generation of creatives, cultural catalysts, and emerging talent. The name draws directly from "Laboratory of Fun," a concept that reimagined creativity as an open, evolving process rather than a fixed destination — and that idea sits at the very heart of L/AB.

To mark the launch, L/AB c/o Off-White™ took over the upper floor of the Paris store with a special pop-up installation, inviting visitors to discover the brand, its vision, and its first products up close. The opening was celebrated with a get-together that brought together friends, family, and the wider community to explore the new space, get a first look at the collection, and experience the thinking behind this latest evolution of the Off-White™ story.

The L/AB c/o Off-White™ pop-up space is now open at solebox Paris. The collection is available now in all solebox stores and solebox.com.