What began as a group of friends chasing sunrises in Berlin has evolved into something extraordinary. Cool Runnings, a community rooted in running, mental health, and creativity has, yet again, teamed up with solebox and PUMA for their most ambitious journey yet: “The Speed Project” - a legendary race from Los Angeles to Las Vegas.

The kick-off officially began last weekend during Paris Fashion Week. On Friday Cool Runnings hosted "The Not So Official PFW Half Marathon," a community run with a competitive spirit. The route guided runners through Paris’ most iconic fashion landmarks, combining the city’s vibrant culture with the energy of the Cool Runnings crew.

On Saturday PUMA joined for a Breakfast Run, where participants enjoyed an energizing 5–8k run in a more relaxed atmosphere, creating space for connections and shared moments in the heart of the city.

Follow Cool Runnings and solebox as they continue their preparations in Berlin next weekend with something bigger on the Horizon - the journey to The Speed Project is as bold as the race itself. One of the key milestones is “The Test Project”, where the crew will run from solebox in Berlin to PUMA’s headquarters in Herzogenaurach, Germany.