ASICS X INVINCIBLE PRE-LAUNCH EVENT AT SOLEBOX PARIS
On June 29th, 2025, we joined forces with Asics Sportstyle and our friends at Invincible Inc. from Taiwan to host the exclusive pre-launch of their newest collaboration: the GEL-NIMBUS™ 10.1 “HTTP 404”.
Reimagining the legacy running model through a lens of refined chaos, the “HTTP 404” introduces a design language rarely seen on the GEL-NIMBUS line — celebrating absence, asymmetry, and the beauty of what feels intentionally incomplete. Deconstructed ASICS stripes flow beyond the upper onto the midsole with loose threads left hanging, while subtle tonal shifts and a semi-translucent ripstop toe box create a sense of understated disruption.
Set against the backdrop of Paris Fashion Week, we welcomed our community into our Paris location for an afternoon of good energy, fresh food from Paperboy Paris, and drinks on us.
The store was transformed with a striking installation inspired by Invincible’s signature design language in Taiwan, spotlighting the refined aesthetic of the Asics silhouette.
Outside, a steady queue formed early, with customers eager to get their hands on the limited drop. Inside, the space was buzzing and the hum of excitement ran through the crowd. The atmosphere was warm, packed, and full of anticipation from start to finish.
Our pre-launch offered an intimate first look at the collaboration ahead of the official global release, which drops in July across all solebox stores and online. Stay tuned.