For the SS25 collection we decided to showcase its unique fusion of style and functionality with a photoshoot in Garmisch-Partenkirchen. The mountains and snow-covered ski slopes offered the perfect backdrop for the pieces ranging from sneakers and jackets to sports bras and towels.

The adidas Equipment legacy shines through in its focus on performance and clean, minimalist design, staying true to the EQT motto: Everything that is essential, nothing that is not. It’s a trait visible both in the shoes and the apparel, and it speaks to a philosophy that puts the practical needs of wearers first.

Aesthetically, the collection stays true to the adidas Equipment roots, combining wide cuts and chunky silhouettes with a toned-down color scheme centered around green, grey, black and red. Reflective elements on the outerwear pieces provide extra visibility in the dark.